Aging Boomers:
The Next Mega Trend

On January 1, 2011 the first Baby Boomers turned the official retirement age of 65 and every single day after that more than 10,000 will also reach the age of 65. That will keep happening every day for the next 19 years.

77.6 Million Baby Boomers are the largest segment of the population. They are used to living well and spend more time and money on leisure activities. They will spend more on health aides than any other generation before.

42% Of Americans who reach the age of 70 can expect to utilize some type of long term care during their lives.*

*US Census Bureau